Vitaminika comes from the idea of creating an exclusive, high-quality line of hair beauty products that respects the health both of the professionals who use them and their clients. The brand was created by Filippo Amendolia, a young Sicilian entrepreneur who moved to Milan – the city of fashion par excellence –, to develop his ideas. While the head is in Milan, the soul of Vitaminika lays in Sicily.
In fact, Filippo chose to establish the research and development branch on his homeland to exploit its talents and accomplish his entrepreneur's mission by boosting the development of his region. This is Vitaminika, this is who we are: a sophisticated brand, thoroughly studied both in the r&d and the design phases. For us, there is neither beauty nor luxury without the care for our clients' wellness and the development of our territory.
We believe that health is the true secret for beauty. For this reason, we use only natural ingredients without any noxious substances. What is more, our entire process takes place in Italy. What we are offering you is no less than the quality, the safety and the talent of the real Made in Italy.
Innovation is the energy that runs into Vitaminika. A constant effort of research and development makes us to create more than 40 prototypes every month and lots of ideas every day; but only the best ones get past our thoroughly selection.
In order to deliver you top quality, we work every day to pick only the best professionals in the haircare sector as our partners; in order to give you the best results. Vitaminika products are engineered to give you only the best; that is why we want that those who use them are able to provide it.
Vitaminika smooth line changes the way to make your hair sleek and soft, giving it a new life and a new brightness without any risk for your health. In fact, thanks to our researches our products are totally formaldehyde-free. As a result, they don't damage hair or skin, but on the contrary they nourish them with vitamins and nutrients. With the combination of the professional and home treatments, you will finally experience results up to your expectations, with the care you deserve.
A natural, long-term smooth effect which doesn't damage your hair. At last, a product that helps your hairdresser to take care of you. Thanks to an innovative system, your hair will have a natural, lively look, smooth and bright like silk.
What is more, thanks to a mix of vitamins and active ingredients, your hair will be nourished by a treatment free of any noxious substance, for a healthy look.
Nourishes, detangles and revitalizes smooth hair. The Smoothing shampoo and mask are used together either to revive the treatment effect or taking care of your smooth hair. They nourish and protect it, giving it a bright and healthy look.
A creamy and easy to apply texture, with no greasy effect. The Dry cream makes your styling easier and extends its duration, protecting your hair from the high temperatures of your straightener or dryer and screening it from humidity.
Curly hair expresses a strong character, cheerfulness, and joy of living. For this reason, more and more women wish to give their locks a vivid and well-defined look. With Vitaminika Curl you can say dry, frizzy hair goodbye, nourishing and protecting your curls at home. A line of products that will make them soft, robust and easy to style without giving up a vital and healthy look.
The shampoo and the mask are meant to be used together every day to nourish the hair thanks to a formula rich with vitamins and active principles, giving your curls a bright and lively appearance.
The curly hair styling solution you've ever dreamed of. Vitaminika Dry is a prolonged-action product that will make the definition of your curls finally easy, protecting them from weather conditions and preventing the frizzy effect.
The best thing about the hair is that you can cut, curl, dye and fashion it every time you want to change your look. But this has a downside: your hair can lose its beauty as a result of hot styling tools, chemical treatments, or aggressive dyeing. Our salon treatment and our Home line of products regenerate your hair and take care of its health, leaving you free to unleash your creativity.
Our studies highlighted how every damaged hair shows alterations in its capillary structure. Vitaminika Blend rebuilds the fabric of the hair and protects it from any trauma.
The Shampoo and the mask are engineered to be used together for the care of all hair types. These two products also contain the BLEND technology so you can keep up with the salon treatment.
Thanks to our researches, we have developed a product that nourishes the hair with vitamin E, an antioxidant compound that protects the cellular membrane of the hair; removing free radicals and preventing oxidation. As a result, we obtained a nutrients-rich solution that protects your hair nourishing, protecting, and shining it without any greasy effect.